Selena was created by women entrepreneurs, professionals and scientists, who gathered together in order to create roundtables involving Bulgarian and Italian professionals to transfer Italian expertise and know-how to Bulgaria, aiming at establishing mutual professional relationships through an intermediation activity between institutions and enterprises. It offers women entrepreneurs, at every stage of their own careers, support for their professional improvement and business development.

1. Our competence
Selena was constituted by people with different knowledge and work experiences to create synergies in order to disccover development opportunities for the Bulgarian economy at an international level.
The Association can offer a professional staff in various areas, such as:

  • training
  • management and enterprise strategy
  • consultancy
  • communication and marketing activities
  • access to European financing
  • project coordination for territory promotion

SELENA aims to collaborate as an expert with agencies, ministries, regions and institutions, in order to implement different projects: training and modernization, virtual business incubators for neoentrepreneurs, public-private partnerships, promotion and development of women’s entrepreneurship, monitoring, research, promotion of entrepreneurial values, scholarships, apprenticeships and tutoring. SELENA wants to be a proposal-giving interlocutor with all the competent institutions in order to define and share their common objectives and to activate information networks and partnership initiatives, with the purpose of strengthening women’s voices, their power to make proposals and their social-economic value for the promotion and development of women’s entrepreneurship and the enhancement of the human and professional resources of women.

2. Our goals
SELENA’s goals are:

  • to put in contact dynamic women entrepreneurs with different competences and professional orientation
  • to create new entrepreneurial possibilities for business enhancement and professional affirmation
  • to guarantee access to information on current topics and events regarding the development of women’s entrepreneurship
  • to cultivate relationships and contacts useful for the business improvement of your organization
  • to enlarge your knowledge and to support women entrepreneurs in their personal and professional development

3. Mission statement
To support women entrepreneurs and professionals in their professional and entrepreneurial development, through training courses, information exchange and business meetings, through intensification of international contacts and business internationalization, exchanges within the best European practices and participation in projects financed by the EU

To adopt and administer professional ethics, to create the conditions needed for women entrepreneurs to contribute effectively toward solving problems regarding the development of women’s entrepreneurship, at a national and European level

To collaborate with all the competent institutions in order to promote support activities for the development of women’s entrepreneurship, to enable women to join any public or private local, national or international organization, to collaborate with bodies, movements or associations with which it is considered useful to have contacts

To promote the professional training and goals of the Association through information dissemination, the organization of conferences, seminars, publications and professional modernization aimed at enhancing women’s knowledge of enterprise innovation

To promote partnership initiatives at a national and international level with associations having analogous activities and aims, and to implement the European projects and programmes

To sign conventions with private and public organizations and for the management of courses, conventions, debates and seminars, for the publishing of materials and the supply of services within the institutions’ goals

To develop a network of relations with other associations and professional bodies that operate in the same or different areas, offering them its own moral and material contribution.

Slaviyanka Stoykova

Chairman of the Board