WHAT TO EXPECT AT THE EUROPEAN ECOMMERCE LEADERS FORUM 2025
On May 14 and 15, Sofia will host European Ecommerce Leaders | Forum 2025 under the theme Driving innovation, sustainability and competitiveness.
Janet Naydenova is the owner of JNN Consult EOOD, the first marketing consulting agency specializing in technology, internet and integrated marketing, the Gartner marketing agency for Bulgaria. She has over 30 years of professional experience in the field of IT and marketing, 8 of which – in a global FORTUNE 500 company, reaching the position of Marketing Director for Europe, Africa and the Middle East. Janet Naydenova is a marketing consultant for SEED (Southeast Europe Enterprise Development) – a donor organization of IFC (International Funds Corporation) to the World Bank, winner of the "Best Consultant for Southeast Europe" award, ICT marketing expert of the European Union. She is the first lecturer in Internet Marketing at Sofia University, a master's program in e-business, the first certified Master in Guerrilla Marketing in the world, certified via the Internet, a leader of Internet and Guerrilla Marketing training programs, a publisher of numerous White Papers in the field of technology, a member of the Bulgarian Marketing Association, co-founder of the Association of Small and Medium-sized Enterprises Bulgaria, Chairman of the Board of the Bulgarian Web Association in the period 2006 - 2007 and Chairman of the Interactive Advertising Bureau Bulgaria (IAB Bulgaria) in the period 2009 - 2014. She is currently co-founder and Chairman of the Board of the Bulgarian E-Commerce Association (BEA).
Economy.bg contacted Janet Naydenova, Chairman of the Board of the Bulgarian E-Commerce Association, to tell us more about the forum - what it is, who it is intended for, what topics will be discussed, who the speakers are. With Ms. Naydenova, we also discussed the latest trends in e-commerce and where AI fits into it.
What is the European E-commerce Leaders Forum?
The European Union is at a turning point. The next 5 years will have a decisive impact on our ability to move towards a circular and digital economy and become a competitive global actor. A sustainable economy relies on its global competitiveness, on its companies and the people within them, on its ability to foster innovation and adapt quickly to ever-changing challenges.
We strongly believe that the European digital commerce sector is the key to achieving these goals. Over the past five years, the sector has largely proven its potential to serve the objectives of the EU single market. Over the next 5 years, the digital commerce sector has the opportunity to be the driving force behind a fairer and more competitive, sustainable and digital economy.
In this regard, for the first time in Bulgaria on 14 and 15 May 2025 the landmark event European Ecommerce Leaders | Forum 2025 will be held under the title Driving innovation, sustainability and competitiveness. Sofia will be the capital of the European e-commerce business for 2025, which emphasizes the growing importance of Bulgaria in the landscape of this economic sector and the opportunity for our country to host the most representative and authoritative event for the e-commerce industry in Europe in 2025.
The event is hosted by Ecommerce Europe, the Bulgarian E-Commerce Association (BEA) and Sofia University "St. Kliment Ohridski". The forum is organized by the E-commerce Success Foundation. The forum is supported by the premium partner eMAG, the special partner eBag, the institutional partners European Commission, Sofia Municipality, Bulgarian Industrial Chamber, the industry partners bevh - the Association for e-commerce in Germany, ARMO - the Association of e-shops in Romania, etc.
What to expect?
The forum will bring together representatives of the European Commission, the EC Representation in Bulgaria, Ecommerce Europe, 250 C-Level guests from across Europe, e-commerce associations in Europe.
Welcoming the C-level digital business community and key stakeholders from across Europe, including politicians, industry leaders and experts, the European Ecommerce Leaders Forum 2025 will foster valuable discussions on public policy, innovation, competitiveness and best practices at the European level and will facilitate knowledge sharing, policy dialogue and the building of strategic partnerships.
European Ecommerce Leaders | Forum 2025 will summarize the most critical changes in European regulations and directives that will affect the e-commerce sector, including DSA, DMA, product safety, ecodesign, digital product passport, green practices, right to repair, etc. The European Digital Trade Summit will focus on the competitiveness of the sector and sustainable practices in Europe and will highlight Bulgaria's commitment to promoting digital transformation and supporting small and medium-sized enterprises (SMEs) for their competitiveness through digital trade.
The main topics in the focus of the forum are divided into 8 panels over 2 days.
Who is this event suitable for?
European Ecommerce Leaders | Forum 2025 is suitable for C-level guests from Bulgaria and Europe: Chief Executive Officers, Chief Operational Officers, Chief Digital Officers, Chief Ecommerce Officers, Chief Marketing Officers, Chief Sustainability Officers, Senior Corporate Affairs, Public Policy Directors, Public Affairs Managers, politicians, local government representatives, etc.
European Ecommerce Leaders | Forum 2025 is a significant platform for the exchange of experience, new ideas and innovations in the field of e-commerce. The forum will be of exceptional importance for the development of the industry both in Bulgaria and internationally. With its ambitious goals, it will provide an opportunity for meaningful discussion of key issues for the development of digital commerce and the integration of Bulgaria into the European Digital Single Market.
