COCA-COLA INTRODUCES INNOVATIVE KEELCLIP™ PACKAGING TECHNOLOGY IN BULGARIA

The Coca-Cola system in Bulgaria introduces the innovative KeelClip™ packaging technology. The initiative is part of a World of Waste-free commitment to packaging solutions that are more sustainable and easy to recycle. The foil used so far for packing Coca-Cola in a multi-pack of 6 cans will be replaced with the KeelClip™ cardboard technology to which the cans are attached, thus minimizing the need for additional packaging.

“KeelClip™ is our latest investment in innovative and sustainable packaging solutions and another confident step towards achieving the goals of the Global Waste-Free Commitment. With this, at first glance, small change in packaging, we will save 2 tons of packaging film in Bulgaria per year and will contribute to the realization of the commitment to achieve net zero emissions by 2040," said Juerg Burkhalter, CEO of Coca-Cola HBC Bulgaria.

“A World Without Waste is a mission that, with solutions like KeelClip™, leads to real results in reducing our environmental footprint. Innovation is a guiding principle for us in the search for more sustainable alternatives to our packaging, and this solution from the cardboard top to which the cans are attached is another step towards eliminating all unnecessary and difficult to recycle disposable plastic packaging,” says Dora Strezova-Nikolova, Executive Director of Coca-Cola Bulgaria.

KeelClip™ technology is suitable for multipack packaging of cans of different diameters and heights and provides safe, efficient packaging without the need for secondary plastic. Coca-Cola HBC is investing more than € 15 million in KeelClip™, saving 2000 tonnes of plastic and 3000 tonnes of carbon dioxide a year in its markets in EU member states.