What is the secret to transforming ecommerce businesses in emerging markets?

David Henzel, CEO of UpCoach, founder of Managing Happiness and guest speaker at Balkan eCommerce Summit 2025 says it’s people.

"Investing in personal growth and organizational coaching transforms ecommerce businesses, especially in emerging markets, by focusing on people first," elaborates David. 

David’s insights are in line with the values of the Balkan eCommerce Summit 2025: creating a space where professionals can grow together, exchange transformative ideas, and unlock their full potential. 

Read the whole article to discover all the mind-blowing insights from thought leaders meeting at the Balkan eCommerce Summit 2025. 

About the Event

The Balkan eCommerce Summit 2025, happening on April 29-30 at Arena Sofia, Bulgaria, brings together over 4,000 eCommerce professionals, business leaders, and experts.

What to expect:

• 200+ exhibitors showcasing the latest advancements in SaaS, logistics, digital marketing and more! Private meeting spaces for fostering partnerships and networking.
• World-class speakers sharing actionable strategies on digital transformation and growth.
• Entertainment: A vibrant Balkan-style party with live performances to close Day 1.

Insights from thought leaders in eCommerce and digital marketing

“The true strength of the e-commerce community lies in the people behind it—leaders, innovators, and everyday professionals coming together to share their stories and insights” - Nikola Ilchev is the founder and visionary behind the Balkan eCommerce Summit. A passionate advocate for collaboration, Nikola has played a key role in advancing the region's digital commerce landscape through initiatives like the eCommerce Academy, which connects industry professionals with valuable educational content, podcasts, and events to foster growth and innovation.

"Money Is Just a Side Effect of Providing Value" - David Henzel, CEO of UpCoach and founder of Managing Happiness, is a seasoned entrepreneur who integrates personal growth with professional success. At the Balkan eCommerce Summit 2025, David will share actionable insights on how personal development can fuel organizational growth, particularly in dynamic markets like the Balkans. With extensive experience in eCommerce and SaaS, including co-founding TaskDrive and LTVplus, David is a strong advocate for building aligned and motivated teams. His philosophy underscores the importance of resilience, cultivating team culture, and implementing leadership strategies that drive success. 

“Scaling businesses successfully comes down to three pillars: focusing intensely on customer needs, adaptability, and creating robust go-to-market strategies.” - Pascal Brochier is a seasoned executive with leadership roles at Gillette, Vivendi Universal Games, and Electronic Arts, has over 20 years of experience scaling businesses globally. At the Balkan eCommerce Summit 2025, Pascal Brochier will share his wealth of experience and proven strategies, providing attendees with actionable insights on how to adapt, innovate, and scale their businesses in competitive and dynamic markets. He is known for his expertise in addressing core customer needs and adapting strategies for diverse markets. His experience in expanding Braun's oral care division from $40 million to $400 million provides invaluable lessons for entrepreneurs aiming to navigate and grow in competitive markets. 

"The Most Valuable Resource in the World Is Human Capital" - Jeff Hoffman, a globally renowned entrepreneur and leader, is the Founder of World Youth Horizons and Chairman of the Global Entrepreneurship Network. As CEO of Jeff Hoffman Advisory Services and Global Chairman at Dream Tank, he has dedicated his career to empowering leaders and driving innovation. At the Balkan eCommerce Summit 2025, he will draw on his vast experience to inspire attendees with insights on harnessing human potential to fuel innovation across industries. Jeff’s belief that human capital is the cornerstone of business success underscores his approach to fostering leadership and creativity.  

"People need purpose. People want purpose. When you’re doing the assessing, aligning on the goals, you are giving people a vision of the future." - Ahmed Hassan, Partner at CEO Coaching International and Managing Partner at MS Consulting UAE, brings over a decade of expertise in navigating competitive markets. At the Balkan eCommerce Summit 2025, Ahmed will share his passion for building teams, solving problems, and leading operations, equipping attendees with actionable strategies to thrive in emerging markets. Specializing in scaling businesses, integrating sustainability practices, and leveraging technology for growth, Ahmed’s leadership has been pivotal in aligning organizational goals with market demands. As Regional Chairman for the Virtual Advisory Board in MENA, he is known for guiding leaders through complex challenges.  

"It’s not about you, it’s about your visitors. Address their issues and you will solve your own problems." - Martin Greif, President of SiteTuners, is a leading voice in digital marketing and conversion rate optimization, with over 25 years of experience helping businesses build meaningful digital relationships. His expertise lies in understanding user intent and optimizing digital strategies to drive engagement and revenue growth. At the Balkan eCommerce Summit 2025, Martin will delve into the art and science of conversion rate optimization, sharing practical strategies to help businesses align their online experiences with visitor needs. With his deep passion for creating value and transforming digital interactions, Martin Greif offers unparalleled insights for anyone looking to thrive in today’s competitive eCommerce landscape. 

Come meet these thought leaders at Balkan eCommerce Summit 2025!

Event Highlights at a Glance:

• Dates: April 29-30, 2025

• Venue: Arena Sofia, Bulgaria

• Audience: 4,000+ attendees from over 20 countries

• Expo: 200+ exhibitors from global eCommerce and tech sectors

• Entertainment: Exclusive Balkan-style party with live performances

Enhanced Digital Connectivity

The Balkan eCommerce Summit app is designed to maximize your event experience. Use it to:

• Schedule meetings with attendees, exhibitors, and speakers.
• Access real-time event updates and the expo map.
• Network effortlessly, ensuring you don’t miss a single opportunity.

Exclusive Perks

Event attendees will gain free access to the e-commerce insights platform, offering recordings of keynote sessions and tools to accelerate their growth strategies.

The Balkan eCommerce Summit 2025 is a must-attend event for anyone in the eCommerce ecosystem.

 As Pascal Brochier reflects, "Building strong customer experiences, such as responsive service or localizing logistics, can set companies apart and drive lasting growth." 

This summit will provide the actionable insights and connections necessary to succeed in a rapidly evolving market.

Secure your spot HERE