The current Coca-Cola HBC Bulgaria’s Sales Director Yavor Stefanov has been appointed as the new General Manager of the company. With many years of experience in the sector and proven leadership skills, he heads the Bulgarian team of 1000 professionals responsible for the company’s development and its various lines of business in the country.
Stefanov will succeed Saša Marković who takes over a new role within the Coca-Cola HBC.
“After almost two decades as part of the Coca-Cola HBC Bulgaria family, the trust placed in me to take over the company’s management means a lot. I know well the enormous potential, energy and dedication of our team and believe that together we will continue to raise the bar higher and higher, build on our achievements and our 24/7 portfolio, and be ever closer to our customers, partners, consumers and the whole society”, said Yavor Stefanov and added: “Thank you to all our colleagues with whom we will continue to prove that “we” is stronger than “I” and keep our focus on innovating, developing sustainable practices, increasing efficiency and putting the customer at the center of everything we do.”
Yavor Stefanov started his career path as part of the Coca-Cola HBC Bulgaria team in 2005 in the role of Business Developer. Over the years he has progressed through a number of positions of increasing responsibility, gaining valuable experience and establishing his leadership skills in key management projects. In 2022, Stefanov headed the company's sales force in the country, consisting of over 400 professionals, with whom he won the “Customer's Choice” award for 2023 from among all 29 markets in which Coca-Cola HBC operates.
As Sales Director, Yavor Stefanov leads the transformation processes of the company's commercial growth strategies. Under his leadership, the company has implemented ambitious initiatives that have led to significant improvements in commercial performance and an outstanding 92% team engagement score over the last year.
The former General Manager, Saša Marković, successfully led Coca-Cola HBC Bulgaria over the past year and a half, achieving outstanding business results. Under his leadership, the company strengthened its leading position in the market in our country and achieved a number of successes, including winning Coca-Cola HBC's largest global award among 29 countries – the “Andrew David” Cup, for overall business performance across all functions last year. In his new role, Marković will serve as the General Manager for Serbia and Montenegro.
Today, Coca-Cola HBC Bulgaria employs around 1000 workers, cooperates with more than 40,000 customers and partners, creating significant economic value for the domestic economy. Besides excellent business results, the company is also recognized as one of the leaders in sustainability.
