The Coordinating Council for the Preparation of the Republic of Bulgaria for Eurozone Membership adopted at its meeting the updated Communication Strategy for Information and Publicity of the country's accession to the Eurozone. The new texts envisage, at the beginning, the campaign to acquaint citizens with the benefits and effects of eurozone membership. A goal has also been set to take measures to counteract any misinformation that misleads and instills unfounded concerns among citizens about this key step to raise the standard of living in Bulgaria. The update plans the phases of the campaign, taking into account the changed perspective for Bulgaria's membership for January 1, 2025, adding a number of new communication activities and changing those foreseen in the previous strategy.
The document envisages the implementation of a large-scale communication and information campaign, which will familiarize citizens with the benefits of introducing the single European currency as an official means of payment in our country, with the medium and long-term effects for the country and with all practical aspects important for the process to proceed, by providing accurate, accessible and timely information.
It is planned that the campaign will take place in three main phases - preparatory, actual and actual, and the second phase will be the most intensive.
Many Bulgarian institutions are planned to be involved in the communication campaign - in addition to the leading Council of Ministers, the Ministry of Finance and the Bulgarian National Bank, other ministries, the Commission for Consumer Protection, municipalities, "Bulgarian Post" and others will take an active part in the campaign.
