17.10.2023

Among the speakers at the forum was Petya Murgova, arbitrator at the Court of Arbitration at BIA

The eighth edition of the annual conference for online marketing and trade Digital4Plovdiv was held on 12 and 13 October at the Plovdiv International Fair Congress Centre. The event, which traditionally presents the latest trends in the field of online marketing and trade, has become a real platform for knowledge and innovation. The conference featured more than 60 speakers who shared their knowledge and experience with the nearly 600 visitors who described the event as the biggest and most important in their industry. Attendees had the opportunity to learn innovative practices in the digital sector by exploring current topics and interesting keynotes.

The official opening of Digital4Plovdiv was made by the founder of the large-scale network of Digital4 initiatives and their organizer - Lyubomir Atanasov. After welcoming the guests to the eighth edition of the event, Atanasov announced two important news that take Digital4 to the next event level.

The first news is related to the introduction of Рremium Аccess Сards, which is unparalleled in the country. It gives its holder exclusive annual access to all events united under the Digital4 brand, but that's not all. The card provides an additional discount on the purchase of a second ticket, access to a selected b2b network, to original content in Digital4's news channels, as well as to various initiatives - webinars, masterclasses and other formats bringing additional added value to its cardholder. The premium card will also be developed in a format suitable for companies that want to grow their business through netwroking at events.

The second news is related to the development of the first business event network in Bulgaria - Digital4Network. The network aims to bring together all participants of Digital4 events in one place, no matter in which city they are located. Attendees will have year-round access to the new business social network where they will be able to share information, upload listings, ads and content. The platform will have many options with B2B Matchmaking among companies united by a common theme or interest at its core. The app will provide unique opportunities to connect companies, making it easier for them to do business with each other and is expected to have its official launch in early 2024.

Among the speakers at the forum was Petya Murgova - Arbitrator at the Court of Arbitration at BIA and Managing Partner at Murgova & Partners. She presented the opportunities for effective resolution of eCommerce B2B and B2C disputes and answered many questions from the floor.

Date: 17.10.2023

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