Because of the high standard of living and the high purchasing power of the population, the Scandinavian countries are an attractive market for many importers.
On 12 June 2019, a seminar on “How to be successful in Sweden?”, organized jointly with the consulting company “Gateway & Partners” was held at the Bulgarian Industrial Association, during which the participants exchanged experience and knowledge about the tendencies of the Swedish markets and discussed examples and good business practices.
Due to the strong interest, a more detailed analysis was made on the state of exports for the furniture and food industry sectors.
As Via Wolfa, senior consultant of the Gateway & Partners group, said: “Sweden is a tough market, but with a good product and good market knowledge, customer preferences and business etiquette, you can go anywhere.”
