Shanghai Fair Trade Show is supported by Committee for Friendship with Foreign Countries of Chinese People's Political Consultative Conference Shanghai Committee (Shanghai CPPCC) and co-hosted by Shanghai Federation of Economic Organizations (Shanghai Federation of Industrial Economics), Shanghai Services Federation, Shanghai Public Diplomacy Association, which is one of the largest and all-round exhibition projects in Shanghai, presenting "Made in Shanghai", "Shanghai Brand", "Shanghai Services". Shanghai Fair Trade Show has held successfully for nearly 20 sessions since 2012 in more than 10 Central and Eastern European countries.
Shanghai Fair Trade Show has become a beautiful business card for Shanghai enterprises, and has been highly valued and actively supported by embassies, consulates, chambers of commerce and local governments in the places where it is held.
Supported by: Shanghai Municipal Committee of Foreign Friendship of the Chinese People's Political Consultative Conference
Hosts:Shanghai Federation of Economic Organizations
(Shanghai Federation of Industrial Economics)
Shanghai Services Federation
Shanghai Public Diplomacy Association
Organizers: Shanghai Fair Committee
Shanghai Sail International Convention and Exhibition Co., Ltd.
Brief Introduction
Date: 3rd - 4th Nov 2025
Venue: X5,Austria Center Vienna (A-1220 Wien I Bruno Kreisky Platz 1)
Exhibition area: 4500 square meters
Number of exhibitors: More than 130 companies, 20 industry associations, total 250 exhibitors
Exhibitor Type:Manufacturers, Agents, Retailers, Production Service Industry
Exhibition features: a comprehensive event integrating display, exhibition, promotion, business negotiation, hands-on experience and many other contents.
Exhibition Visitors: For manufacturers, suppliers, distributors, professional import and export companies, relevant industry associations, professional visitors, general public.
Distribution of exhibition areas
Consumer goods :
Clothing and apparel, textile fabrics, home textiles, household electrical appliances, clocks and watches, lamps and lanterns, cultural and creative gifts, office stationery supplies,packaging material,cosmetics, home appliance, works of art, food and beverages, gardening supplies
Chemical & Advanced Materials:
Chemical raw materials (except chemical medicine), rubber products, plastic products, new material products, glass and ceramics processing, fertilizer and pesticide products, paint dye;
Electrical industry:
① Electrical equipment manufacturing:
Processing machinery, electrical machinery, integrated circuits, lighting engineering, energy-saving equipment
② Automation and intelligent control:
Robots, communication manufacturing products (5G, 6G), transport electronics, intelligent buildings (access control, lifts, security equipment), drones, automotive parts and components
③ New energy and energy-saving technology:
Solar panels, charging piles, new energy vehicles
Metal Materials:
Non-ferrous metals, iron and steel, steel pipes and metallurgical equipment, door and window frames, auto parts
Healthcare :
Medical devices (medical equipment, medical consumables, rehabilitation aids), bio medicine, senior care services, medical check-up organization
Trade in Services :
International logistics, international trade, tourism, urban renewal, e-commerce, human resources
Highlights
- Over 50% of exhibitors are specialized and sophisticated enterprises that produce novel and unique products, including more than 10 global industry leaders in niche segments and over 50 national industry leaders and top Shanghai-based enterprises in specialized fields.
- More than 40% of exhibitors are technology innovation enterprises, covering sectors such as drones, robotics, new energy, and artificial intelligence.
- Promotional sessions will be held to interpret and promote economic, trade, and investment policies of both countries, along with business matchmaking sessions.
- A special exhibition titled "Shanghai Brands Shine in Vienna" will be held to showcase Shanghai brands, time-honored brands, Bright Food Group, Yuyuan Inc., and specialized & sophisticated brands.
- Leading enterprises will be organized to conduct exhibitor roadshows during the event.
- SMG's Yicai Media will provide full coverage of the exhibition.
Activities (TBD)
- Opening Ceremony
- Austria Investment Environment Presentation
- Business Matching Meeting
- Association Exchange Forum
- Industry Park Visit
- Business Networking Reception
- Local Industry Association Visits and Exchanges
Visitors
- Production, suppliers and distributors of various industries
- Professional import and export companies
- Related industry associations
- Professional Visitors
- General public
