The region’s elite in SEO, AI, and E-commerce will gather in Bulgaria for one of the most anticipated conferences, which this year will be held in both Bulgarian and English.
SERP Conf., one of the leading conferences in SEO, AI, and E-commerce, is returning to Sofia on March 25, 2025, with an ambitious program. This year’s edition will feature some of the most renowned experts and practitioners in the industry from Bulgaria and Eastern Europe. The one-day event at the Inter Expo Center will provide valuable insights, inspiring strategies, and innovative approaches for every business with a digital presence.
The Inter Expo Center's convenient location offers to the participants and guests of the SERP Conf. Sofia 2025 the opportunity not only to gain relevant and up-to-date knowledge but also to establish valuable and lasting business relationships with top industry professionals. A networking party after the event will further enhance attendees' opportunities to expand their professional networks.
According to organizers, based on the previous conference edition—SERP Conf. 2024 Vienna—nearly 48.7% of attendees hold senior or managerial positions. Almost 99% of participants would recommend the event, and 96% are considering attending the next edition, hoping to bring friends or colleagues along.
“The digital marketing field is evolving at the speed of lightning, and success depends on staying one step ahead of the changes that will surely come,” states Nikola Minkov, Founder and CEO of Serpact, the company behind the SERP Conf. and SERP Acad. brands, and Co-founder and CEO of Trackian. "At Google’s traditional conference in Zurich last year we understood that there will be frequent and large-scale algorithm updates. AI is evolving daily, and online businesses must harness all available resources and technologies to provide the most personalized user experience possible. A global survey shows that personalization has led to increased revenues for 80% of business leaders, while 62% highlight its positive impact on customer retention," he adds.
"The program of SERP Conf. Sofia 2025 is specifically designed to bridge the gap between theoretical knowledge and practical application, ensuring that each participant leaves with actionable strategies that can be implemented immediately."
Here are some of the speakers at the conference, with more names to be announced soon.
Eugen Predescu – Paid Media Managing Director at DWF
Eugen has led UiPath's international expansion through numerous global campaigns and is behind the development of the first Google and Facebook-certified ad tool in Eastern Europe. Currently, he manages DWF’s award-winning paid media division while being a lecturer at the International School of Management in Bucharest.
Nikoleta Yaneva – Semantic SEO Strategist at Serpact
She has many years of experience in translation and project management — all that is related to applied linguistics. Later comes her interest in SEO. She briefly encountered Off-page SEO, but her soft spot was Content Marketing, which made her take a different professional direction. She graduated with a Master's degree in Digital Marketing and Web Design, as well as the first edition of SERP Acad. Her activity is currently focused on supporting B2B and B2C companies in the sectors of pharmacy, finance, interior, etc. She also makes strategies for some of the largest e-shops in our country, with annual traffic of over 20 million clicks.
George Chasiotis – Growth Advisor
He is among the leading experts in business growth and expansion in the region and globally. His insights reach over 100,000 professionals monthly via marketing channels such as newsletters, podcasts, and social media. His mission is to help businesses grow through his products, services, and content.
Georgi Linkov — CEO & Founder of Studio X Digital
He is the co-founder and creative director of Studio X — one of the leading digital studios in the Bulgarian market. He has been involved in graphic design, UX and UI for more than 20 years. He is the winner of a number of prestigious awards in the web sphere in Bulgaria and abroad. He has over 30 articles on the problems of interactive design and user experience. He has participated in the development of visual and online projects for some of the largest companies in Bulgaria and abroad. He is also a lecturer at several universities.
Teodor Zaharieff – SEO Manager at Studio Kipo
Active in SEO since 2010, Teodor is a well-known expert in Bulgaria and the region. He successfully leads the SEO department of a web agency with extensive experience in web development and corporate identity. He also maintains his own SEO blog, SeoTeo.info, where he shares his knowledge and expertise.
Stefani Gospodinova – Semantic SEO Strategist at Serpact
She rediscovered the world of search engines more than 10 years ago, thanks to her travel blog. She started her journey in content creation by writing articles for her blog, which she later began to optimize. She is currently a semantic SEO strategist at Serpact. She successfully completed the first SEO course at SERP Acad. Qualified in SEO and Inbound Marketing, as well as in Content Marketing and SEO Fundamentals. Stefani actively participates in projects for multi-million dollar companies in the fields of e-banking, engineering, tourism, IT sector, e-commerce, whose annual traffic exceeds 30 million clicks.
Blagovest Yordanov – Managing Partner at ID Consult
With over 20 years of managerial experience in corporate business development and 10+ years in digital marketing, he specializes in high-tech marketing solutions, campaign optimization, automation, and business efficiency analytics.
Vasil Toshkov – Founder of Cloxy
He is the founder of Cloxy and has been professionally engaged in search engine optimization since 2005. In addition to SEO, it is also actively developing in the field of programming. He is a fan of web languages, free software and open standards. Since the beginning of 2014, he has been running a video SEO blog with useful lessons and news on the topic.
Kalin Karakehayov – Founder at Seo.Domains and Edoms.com
He is one of the founders of the innovative startup company Edoms, a leading provider of high SEO value domains. With over ten years of experience in the SEO and domain industry, Kalin is recognized as one of the most respected names in this field. His contributions to the SEO and domain industry establish him as a respected authority with a proven history of achieving concrete results for thousands of clients looking to improve their online presence and drive more traffic to their websites.
Through the serpflix.com platform, all conference attendees will gain exclusive access to:
- Full lecture recordings
- Speaker presentations
- Additional resources
SERP Conf. Sofia 2025 is once again being held in partnership with the Bulgarian E-commerce Association, the Polish E-commerce Association, the E-commerce associations of Albania, Bosnia and Herzegovina, North Macedonia, the Bulgarian Chamber of Commerce and Industry, Ecommerce Europe, and others.
For more information and to enhance your knowledge in SEO, AI, and E-commerce, follow this link: https://serpconf.com/sofia/tickets/ Partners of BIA can use a promo code for a discount - bsk-20.
About SERP Conf.:
SERP Conf. is an international event for SEO, e-commerce, and digital marketing, featuring a conference, exhibition, and networking opportunities with leading experts. The event brings together the SEO and marketing community in one place, with the goal of supporting businesses and facilitating the sharing of successful skills and experience for online growth. With a focus on practical solutions and innovative strategies, SERP Conf. attracts industry leaders and practitioners from around the world.
For registration and additional information, visit serpconf.com
