BusinessEurope is the institutional partner of Digital Enterprise Show (DES) 2017 – the major global event on digital transformation taking place on 23 – 25 May 2017 in Madrid, Spain. DES is an annual exhibition and congress yearly visited by over 18,000 C-level executives from about 50 countries, with over 450 speakers from all over the world and almost 60 public and government institutions coming to Madrid to discuss how digital changes business, to exchange the knowledge, skills and solutions to shape their industries’ future. DES is a platform, where the synergy between knowledge and experience is reached, and where new ways arise of making business, implementing innovative solutions and ideas.
Besides the Expo Zone with over 300 exhibitors, the vital part of DES is the Digital Business World Congress. The success stories, new business models, leadership and engagement strategies are divided into 12 vertical forums focused on the impact of technology on industries such as banking, retail, automotive, cities, tourism, health among many others.
